iPhone 15 Pro Max becomes best-selling smartphone in Q1 2024, outpacing Samsung models: Report

According to Counterpoint's data, released connected their website this morning, the iPhone 15 Pro Max claimed the apical spot among the best-selling smartphones successful Q1 2024. The adjacent 3 positions were filled by different iPhone models, with the iPhone 15, iPhone 15 Pro, and iPhone 14 coming successful second, third, and fourth, respectively. Samsung's Galaxy S24 Ultra took the 5th spot, portion the Galaxy A15 5G and A54 secured sixth and seventh.

Moreover, the study besides highlighted that the iPhone 15 Plus secured the eighth position, whereas the Galaxy S24 and A34 rounded retired the apical 10.

One absorbing uncovering from Counterpoint's study is that, successful a non-seasonal quarter, it's typically the basal exemplary iPhone that outsells the Pro versions. However, this time, the iPhone 15 Pro Max led the way, suggesting a increasing penchant for premium smartphones among consumers. Counterpoint attributes this inclination to customers holding onto their devices for longer periods earlier upgrading.

The study estimates that the income of iPhone Pro models contributed to implicit 60 percent of Apple's smartphone revenue. This is simply a important summation from Q1 2020, erstwhile Pro devices accounted for conscionable 24 percent of iPhone sales, rising to implicit 50 percent successful Q1 2024.

This inclination towards higher-end smartphone income aligns with earlier reports from January, which indicated that Apple out-sold Samsung successful 2023. Despite the affirmative momentum for Apple's premium segment, wide iPhone income declined by 10 percent successful Q1 2024 compared to the aforesaid play successful 2023. However, beardown gross from Apple's Services division helped stabilize the company's wide gross for the quarter.

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Published: 06 May 2024, 09:13 PM IST